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Terms of Service

Last updated: March 2026

1. Acceptance of Terms

By accessing or using Playprint's SDK, API, hosted services, or website (collectively, the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of a company or organisation, you represent that you have authority to bind that entity.

2. Description of Service

Playprint provides a software development kit (SDK) and optional hosted service that processes gameplay decisions to create behavioural player profiles ("Legends") for asynchronous social play features. The Service is provided in tiers as described on our Pricing page.

3. Account Registration

To use the Service, studios must register a developer account and provide accurate business contact information. You are responsible for maintaining the confidentiality of your API keys and account credentials. You must notify us immediately of any unauthorised use.

4. Acceptable Use

You agree to:

  • Use the Service only for lawful purposes consistent with these Terms
  • Send only gameplay-related telemetry data through the SDK
  • Hash all player identifiers before transmitting to our systems
  • Not attempt to reverse-engineer, de-anonymise, or re-identify player data
  • Not use the Service to process personal information, voice, chat, or biometric data
  • Comply with all applicable laws, including COPPA and GDPR where relevant

5. Service Tiers and Billing

  • Build tier: Available at no cost with usage limits as described on the Pricing page. No credit card required.
  • Paid tiers (Launch, Grow, Comply): Billed monthly or annually as selected. If you exceed your tier's MAU limit, we'll notify you. No overage charges — upgrade when ready.
  • Enterprise: Custom terms per agreement.
  • Cancellation: You may cancel at any time. Paid tiers continue through the end of the current billing period.
  • No revenue share: Playprint does not take a percentage of your game's revenue.

6. Data Rights

Your Data

You retain all rights to the gameplay telemetry data you send to Playprint. We process it solely to provide the Service. We do not sell, share, or use your data for advertising.

Player Data

Playprint processes only hashed identifiers and gameplay decisions. We act as a data processor on your behalf. You are responsible for your own privacy policy and any required disclosures to your players.

Derived Data

Playprint may use aggregated, anonymised data (with no ability to identify individual players or studios) to improve the Service, conduct research, and publish benchmarks.

7. Intellectual Property

Playprint owns the SDK, API, documentation, and all related intellectual property. You are granted a non-exclusive, non-transferable licence to use the Service in accordance with your tier. You retain all rights to your game and gameplay data.

8. Service Level

  • Build and Launch tiers: Best-effort availability. No SLA.
  • Grow and Comply tiers: 99.9% uptime SLA.
  • Enterprise: 99.99% uptime SLA per agreement.

Scheduled maintenance windows are communicated at least 48 hours in advance and do not count against SLA calculations.

9. Limitation of Liability

To the maximum extent permitted by law, Playprint's total liability for any claims arising from these Terms or the Service shall not exceed the amount you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages.

10. Indemnification

You agree to indemnify and hold Playprint harmless from claims arising from your use of the Service, your game's content, or your violation of these Terms or applicable law.

11. Termination

Either party may terminate at any time. We may suspend or terminate your access if you violate these Terms. Upon termination, your data will be retained per the applicable retention period and then deleted.

12. Changes to Terms

We may update these Terms. Material changes will be communicated to registered studios via email at least 30 days in advance. Continued use after changes take effect constitutes acceptance.

13. Governing Law

These Terms are governed by the laws of England and Wales. Disputes shall be resolved in the courts of England and Wales.

14. Contact

For questions about these Terms: